Recent portfolio samples by Justin Gallo.
Marketing Website for PowerDetails
Project:
Design and develop a new marketing website for PowerDetails. The website should reflect the company’s new brand identity, voice and tone, and style guide — being the hub of all inbound lead generation.
Objective:
its prime objective is to generate inbound qualified leads Using content and product marketing strategies to drive brand awareness, education, and thought-leadership.
Accomplish this through Search engine advertising, social media, advanced AI-driven tracking, real-time ad targeting, and workflow automation — connecting Hubspot (Marketing Hub) and Salesforce CRM platforms to track and analyze the entire user’s journey (from random online website browser to customer/Advocate).
KPIs:
- Generate marketing qualified leads into viable revenue-generating opportunities for the company.
State of Details Report
Project:
Translate PowerDetails customer data and trends into an easy-to-read thought leadership report.
Objective:
use the report as a lead generating thought-leadership magnet and sales enablement tool.
KPIS:
- Number of PDF Downloads
- Number of Leads generated
- Number of deals closed
Link to Marketing Landing Page: stateofdetails.com
“The data, trends, & innovations that shape successful overtime & secondary employment in law enforcement — 2020”
Customer & Prospect Heat Map
Project:
Through customer data analysis and marketing research, generate a heat map that overlays all PowerDetails customers on top of all viable prospects throughout the country.
Objective:
The heat map will be used by sales to aid in the sales prospecting process — finding natural overlays with customers in a specified area.
*Carto mapping software was used in the creation process.
KPIs
- Number of Leads generated
- Number of deals closed
Product Development for PowerDetails — Prototype
Project:
create a high fidelity prototype of a new concept that offers limited features of the PowerDetails SaaS product at no cost (Freemium Product).
Once the prototype is complete, run a marketing campaign engaging with a limited number of prospects that fit the target audience — with the goal of gathering enough user data to make an informed decision on whether or not to move forward with developing the Freemium Product.
Objective:
Using the creative brief as guardrails, create a high fidelity and interactive prototype with basic workflows to feature the first values of using the product.
Once the Prototype is complete, Plan a marketing campaign, using various marketing channels (landing pages, Email, Social, PPC Ads, etc.) to engage with target personas.
using a video walkthrough and an online survey, gather enough user data to determine if the product is viable or not.
KPIS:
- Survey Submissions
- Video Plays
- Landing Page Visits
- email Click-Throughs
- PPC Ad Clicks
- Social Media Referral Clicks
Presentation for the PowerDMS Annual Employee Summit
Project:
Work with the Chief Operation Officer of PowerDMS to design and create a compelling presentation, that is on brand and clearly communicates the key objectives.
Objective:
The COO and other execs within the company will use the presentation and slide templates to communicate the future direction of the company.
KPIs:
- Employee Engagement
- Employee feedback (Survey)
Competitive Audit for PowerDMS
Project:
From a list of top competitors Conduct an online analysis of each company’s website presence and branding, and Compile results into an easy-to-digest presentation.
Objective:
The presentation will be used to inform the company on the current state of the competition in the market. Specifically, how PowerDMS compares when it comes to brand presence and marketing outreach.
The information gathered will also be used to inform the company’s future brand and creative decisions.
KPIs:
- presentation Engagement
- Effectiveness of future brand decisions
Style guide for PowerDetails
Project:
Create a fresh and fun new brand identity and style guide to represent the company’s mission, vision, and values (online and through print mediums).
Objective:
Use the style guide as the base for all design and creative decisions (for example: brand, Product, Prospect Marketing, and customer marketing and support, etc.).
KPIs:
- Increase in traction in all marketing channels
- Increase in customer’s engagement
- Increase in recurring revenue for the company
The PowerDetails online Store
Project:
Create an online storefront to offer customers and prospects the ability to purchase our own PowerDetails branded hot sauces.
Background:
We worked with a white-labeling hot sauce company to create a line of powerdetails branded hot sauces to give away at conferences/events. The hot sauces became a big hit and law enforcement agencies across the country wanted a way to purchase them.
Objective:
Using the graphics designed for the PowerDetails hot sauces, design and develop an online storefront where anyone can access and purchase them.
KPIs:
- Hot Sauce purchases
- Storefront visits
- Customer Feedback
White Paper for PowerDMS
Project:
partnering with Thought leader Attorney Eric Daigle and other leaders in the law enforcement industry, host a Policy Development Summit with the goal of distilling policy-writing best practices from the leaders to be compiled into a guiding document.
Objective:
design a multi-page eBook/white paper, using custom illustrations, photography, and typography to highlight the findings from the Policy Development Summit.
KPIs:
- White Paper Downloads
API Workflow Illustration
Project:
Work with the sales department at powerDetails to create a sales enablement presentation slide to aid in the sales process. Specifically, illustrate the PowerDetails API integration with other top Human Resource and Schedule Software products used within the industry.
Objective:
Starting with a Creative brief submitted by the Sales department, use adobe illustrator to create a vector image outlining the various products that fit within the PowerDetails ecosystem.
KPIs:
- higher closed won (deal) Rate
Company Branding
Project:
Working with the founders, create a new brand, look, and feel that encompasses the vision of the company.
Objective:
Redesign company logo and create a cohesive style guide to be used as the base layer of all future designs.
KPIS:
- Feedback and client satisfaction
Thought Leadership
Project:
As effects of covid take root, provide the powerdetails audience with valuable thought leadership content that can help in Secondary employment during a pandemic.
background:
As innovators in the public safety industry, powerdetails strives to be a thought leader by providing valuable data and content.
Objective:
Working with the PowerDetails customer success department, develop a customer survey gathering a list of best practices our customers are taking during the pandemic.
Translate the data found in the customer survey into an easy-to-read, branded, report and use The report as a lead magnet in our various marketing channels.
KPIS:
- PDF Downloads
- Form Conversions
- Landing Page visits
- Email Click Through Rate
- PPC Ads Click Rate
Marketing Brochure & Landing Page
Project:
Officer wellness is a natural bi-product of using PowerDetails. With this in mind, Design a Marketing Brochure and landing page that highlights the meaningful ways PowerDetails prioritizes the health and wellness of personnel.
Objective:
Write and design an easy-to-read branded brochure, and use as a lead magnet in our various marketing channels — specifically on the Officer Wellness PPC landing page.
Link to Landing Page:
powerdetails.com/officer-wellness
KPIS:
- PDF Downloads
- Form Conversions
- Landing Page visits
- Email Click Through Rate
- PPC Ads Click Rate
Movie Poster & Book Cover
Project/Objective:
Working with the author and film editor, design a digital art composition around the theme that is being told within the story.
KPIS:
- Feedback and client satisfaction
Company Swag
Project/Objective:
Design two t-shirt around the PowerDetails brand and the company’s home city of Orlando. Use the T’s as company giveaways and employee gifts.
KPIS:
- Customer & EMployee satisfaction