Experience

Creative Director, Marketing & Demand Generation

PowerDMS, Inc. (powerdms.com) — Orlando, FL 2016 2016 - 2018

• Lead, manage, and art direct an in-house creative team of designers and developers to produce a range of marketing collateral, guidelines, and creative assets to drive lead generating efforts to meet business goals. Projects and responsibilities included: web, email, ads (digital and print), campaigns, and brand strategy/identity.
• Responsible for completing on time hundreds of creative requests/projects between 2016-2018, which directly impacted the department’s key performance indicators (KPIs) by increasing marketing qualified prospects (MQPs) from 40 to 150 monthly — resulting in an increase of opportunity dollars (monthly) from $150,000 to $650,000.
• Translate demand generating objectives into clear creative strategies while actively participating in planning sessions with VP of marketing, content marketing team, and key stakeholders.
• Create and pitch visual campaigns to support departmental and company goals.
• Manage the PowerDMS brand while working cross-functionally with other internal teams to ensure brand look, feel, and messaging is consistently communicating the company’s brand promise throughout all marketing channels.
• Develop standard operating procedures (SOPs) and processes for task management, workflows, reviews and approvals, project requests, and creative briefs.
• Hire, train, mentor, and supervise creative staff while overseeing execution of all creative work to ensure they are on brand, on strategy, on budget, and on schedule.
• Establish and lead a budget of creative agencies and freelancers to provide capacity.

Web Developer & Marketing Analyst

PowerDMS, Inc. (powerdms.com) Orlando, FL 2015 - 2016

• Manage key marketing funnel conversion points, including landing pages, website calls-to-actions (CTAs), and lead-generating forms.
• Design, develop, and maintain company website. (Includes: editing and developing custom templates in Wordpress to support various landing page layouts.)
• A/B test and continually measure the performance of conversion assets.
• Design, develop, and integrate email templates to be used in Marketo’s marketing automation platform.
• Design company marketing and communication material for both offline and online properties,as well as promotional items. Materials include: infographics, ebooks, landing pages, print and online ads, white papers, email templates, one pagers, case studies, photo manipulation, custom illustration, typography, swag, and more.

Front-End Web Developer

Cru Global (cru.org) — Orlando, FL 2014 - 2015

• Design, develop, and maintain company website.
• Develop reusable custom and fully responsive components to be used in CMS (Adobe Experience Manager), using Bootstrap’s framework, CSS3 (Sass), and HTML5.
• Create wireframe mockups (high and low fidelity) to conceptualize and test UI/UX before development.
• Translate wireframes into high-performing web pages, while testing all new development for cross-browser compatibility. (Includes: IE8 and mobile devices.)

Director of Media & Communications

Cru Global in partnership with Nuova Vita Church Salerno, Italy 2011 - 2014

• Lead all aspects of brand development for Nuova Vita.
• Design and develop all graphics and photography for marketing (includes: web and print media formats).
• Design, develop, and maintain ministry website using Sqarespace’s CMS (nuovavitasalerno.com).
• Film and edit promo videos and short-films promoting the ministry and sermon topics of the week.
• Create email and social media marketing strategies.

Fund Development

Cru Global in partnership with Nuova Vita Church Salerno, Italy 2009 - 2014

• Raised over $465,000, while cultivating relationships with potential investors while clearly articulating the vision, scope, and purpose of the initiative.
• Create different fundraising strategies to meet required financial goals.
• Produce bi-monthly newsletter and email communication informing financial donors of the accomplishments of the organization.

Graphic & Web Designer / Web Developer

PowerDMS, Inc. (powerdms.com) Orlando, FL 2006 - 2010

• Design, develop, and maintain company website.
• Design and develop all company graphics, including company logo, product logos, and icon sets for marketing and software purposes. (Includes web and print media formats.)
• Design rich and intuitive UI/UX for web applications.
• Create high and low fidelity mockups to conceptualize UI/UX before development.
• Test/debug all new development for cross-browser compatibility. (Includes IE6.)
• Develop product demos using Adobe Flash.

Graphic & Web Designer / Web Developer

Alinean, Inc. (alinean.com) Orlando, FL 2003 - 2006

• Design, develop, and maintain company website.
• Design and develop all company graphics for marketing and software purposes. (Includes web and print media formats.)
• Design and develop web applications using Adobe Flash and ActionScript.